Don Short, President of The Beverage Institute For Health & Wellness, to Retire
ATLANTA (April 9, 2007) - Don Short, President of The Beverage Institute For Health & Wellness and Vice President of The Coca-Cola Company has announced his plans to retire at the end of 2007.
The Beverage Institute For Health & Wellness is a scientific organization within the Global Innovations division of The Coca-Cola Company that supports scientific research, education and outreach to better understand the role that beverages play in nutrition and health around the world. It is responsible for evaluating emerging wellness trends on behalf of The Coca-Cola Company and establishing research programs that lay the foundation for the development of new beverages to meet the nutritional and wellness needs of consumers.
Short's vision of the important role beverages can play in health and wellness and awareness of emerging consumer health and wellness trends, helped lead to the creation of The Beverage Institute in 2004. Leading the Institute from its inception, Short set the strategic direction for the Institute, assembled a world-class advisory council and oversaw the development or research programs and clinical trials. The Institute's research provided critical input for product innovation and the creation of wellness-oriented beverages like Minute Maid Heart Wise, the first juice clinically proven to lower cholesterol.1 He also helped the Institute form important and collaborative agreements with universities and key organizations in the health and wellness community, such as the China Academy of Traditional Chinese Medicine, Oldway's Preservation Trust, the UK Medical Research Council, Centre for Human Nutrition Research and the Texas Medical Center – Human Performance Center.
Prior to assuming leadership of The Beverage Institute, Short held numerous leadership positions, including division president - India, group president Coca-Cola Africa and the Middle East, and president - The Minute Maid Company during his 30-year career with The Coca-Cola Company.
|
Devaraj S, Jialal I, and Vega-Lopez S. "Plant Sterol-Fortified Orange Juice Effectively Lowers Cholesterol Level in Mildly Hypercholesterolemic Healthy Individuals." Arterio. Thromb.Vasc. Bio. 2004; 24:25e-28. According to the U.S. Food and Drug Administration (FDA), foods that contain at least 0.4 grams of plant sterols per serving consumed twice a day with meals, as part of a diet low in saturated fat and cholesterol, may reduce the risk of heart disease. |
